Presseartikel
Whitepaper
yI&R: 360° Customer Understanding for the Pharma Industry
ysura Insights & Recommendations streamlines customer data collection and analysis, enabling pharma companies to create personas, target customers effectively, and execute personalized omnichannel strategies.
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White Paper
Omnichannel: Effektivere HCP-Interaktion durch Digitalisierung
Gezielte, digitale Kommunikation statt Informationsflut – Omnichannel-Ansätze helfen der Pharmaindustrie, HCPs personalisiert und bedarfsgerecht zu erreichen.
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Data
Insights from data - a journey through time into the future
Monthly pharmaceutical national and regionalsales data, which mostly came frompharmacy wholesalers …
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Targeting
ysura Insights & Recommendations
The ysura Insights & Recommendations is a solution to consolidate, generate, collect and distribute customer information in a fast and compliant mann…
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Omnichannel
Omnichannel Excellence in Pharma
Health Care Professionals have an extremely complex life that is „generally“ not simplified by the pharma industry's incessant bombardment of these d…
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Consent
Post-GDPR Consent Management
Pharmaceutical companies require strategies for increasing their engagement level with healthcare professionals (HCP) and the collection of channel c…
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Case Studies
Pharma
GILEAD Customer Engagement Playbook
Like many others in the industry, GILEAD was put under pressure through by the COVID-19 pandemic to accelerate its digitalization efforts and optimiz…
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Sales
ysura CRM for a CSO Project
A leading Contract Sales Organization (CSO) was awarded a major contract to quickly provide a field force for a near-end-of-life product that had ...
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