Features
Visualize Customer Data
The 360° customer view provides a comprehensive overview including a customer journey, with all touchpoints, customer preferences, and core data.
Detailed Customer Lists
You can specify filtering criteria based on master data, preferences, activities, consents, and events. This enables you to generate lists that are tailored to your specific requirements.
Manage Preferences
Attributes play a crucial role in organizing and storing essential customer information, allowing for precise targeting and efficient segmentation. With attributes, you have complete visibility and control over different data types, including single-select or multi-select options.
Benefits
Centralize Customer Data
The tool enables businesses to centralize customer data from various sources, providing a comprehensive view of the customer. This helps businesses better understand their customers and tailor their marketing strategies accordingly.
Enrich Customer Data
The tool allows businesses to enrich customer data through third-party sources, such as social media and demographic data. This provides additional insights into customer behavior and preferences.
Organize Customer Data
The tool provides an easy-to-use interface for managing and organizing customer data, like preferences, and display activities, consents, and events. This makes it easier to perform targeted marketing and segmentation.
Make Data Actionable
The tool provides a structured way to organize customer data, making it actionable for businesses. This helps businesses identify trends and patterns and make data-driven decisions.
Customized Calculation
The tool provides custom-specific calculation capabilities, such as scores and personas, to help businesses better understand their customers and tailor their marketing strategies accordingly.
Data Visualization
The tool provides a seamless way to visualize customer data across the company, making it easier for different teams to collaborate and gain valuable insights.
Real-Time Insights
The tool provides real-time insights into customer data, allowing businesses to respond quickly to changing customer needs and preferences.
Informed Decisions
The tool provides businesses with the insights they need to make more informed decisions, leading to better business outcomes.
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